Overview

Schelling Point is a key conference in the web3 ecosystem, bringing together builders, thinkers, and creators. I was tasked with evolving the existing brand identity to create a distinctive, cohesive experience for the Denver 2025 event while maintaining connection to its established identity.

I refined existing brand elements to create a distinctive update, developing a comprehensive design system with consistent typography, color, and layout principles. Figma-based templates empowered the team to independently produce on-brand assets.