Hey šš» I'm Harry. My work:
Helped a beloved developer conference stand out in the crowd
for SchellingĀ Point
Project info
For Schelling Point
Challenge Evolve the brand identity for Denver 2025 event to create a distinctive experience while maintaining connection to the established conference identity.
My role I refined brand elements, developed a comprehensive design system with Figma-based templates, and designed and built a microsite for the event.
Overview
Schelling Point is a key conference in the web3 ecosystem, bringing together builders, thinkers, and creators. I was tasked with evolving the existing brand identity to create a distinctive, cohesive experience for the Denver 2025 event while maintaining connection to its established identity.
I refined existing brand elements to create a distinctive update, developing a comprehensive design system with consistent typography, color, and layout principles. Figma-based templates empowered the team to independently produce on-brand assets.
On stage at SPĀ Denver
Microsite IĀ designed and built to contain key info about the event
A large scale digital banner created for the event
Improving forms in the core logotype
A logo system that scaled to multiple events
On stage at SPĀ Denver
Asset templates to enable marketing team to post autonomously
